It isn't enough to sell wine, the goal is to make money doing it. This essay will give you insight on how, and why to position your sales strategy around profits, not markups.
You have your wine program in full swing, but how exactly do you increase sales?
Everyone thinks they are wine friendly, but are you really, and why should you be?
Nothing is more important to sales than a well trained staff. How and why is the gist of this quick read.